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Waycom Limited was set up in October 2013 to provide a range of customised services to help organisations communicate and connect with diverse ethnic communities within New Zealand and in the Pacific. Waycom appreciates that ethnic communities such as Pacific, Maori and Asian require a unique and culturally appropriate approach for engagement and communications. We therefore have a network of consultants and contractors from a diverse range of ethnic communities that we work alongside as required. Waycom appreciates establishing, nurturing and maintaining ongoing relationships within ethnic communities is critical for meaningful community engagement and consultation. Waycom is committed to building capacity and capability within ethnic and diverse communities. We therefore, also look for opportunities to recruit and mentor, young people from diverse ethnic backgrounds to work across varied projects and to provide exposure to research, community engagement and events management.
Waycom has an extensive list of Pacific and non-Pacific contractors with a range of skills and expertise when required for specific projects. Waycom also has a network of experienced range of ethnic interviewers and ethnic community leaders that are customised to each project and target audience. Waycom also seeks to continually expand and build its network of suppliers and contractors to create a stronger variety of support and expertise to work with.
Waycom was established by Yvonne Timaloa who is the director and main principal of Waycom and brings a wealth of experience from working with clients in the commercial, government and non-government sectors that seek to connect and engage with mainly Pacific communities in New Zealand and in the Pacific.
Yvonne attended and graduated from Auckland University with a Masters of Commerce with Honours in the area of Marketing and International Business. Yvonne is a qualified facilitator of International Association for Public Participation (IAP2). IAP2 is a certified framework used for ‘Public participation’ to involve those who are affected by a decision in the decision-making process in a meaningful way. Yvonne is also trained and certified using the Results Based Accountability programme (RBA). Results Based Accountability is an effective model for measuring critical outcomes for communities, providers and funders.
Before establishing Waycom, Yvonne worked with JETT Consulting for over ten years as Account Director where she managed all the research and evaluation in both quantitative and qualitative projects. Projects mainly aimed at capturing input from the Pacific communities and presenting key outcomes and recommendations to local and central government organisations and non government organisations (NGOs). Yvonne also assisted organisations in writing business plans and proposals, including the coordinating and managing of community events and Pacific specific projects.
Yvonne previously worked as an Account Manager specializing in quantitative research for five years at a global market research company, NFO NZ, now known as TNS. During her time there she managed accounts in the Fast Moving Consumer Markets and also in the Pharmaceutical sector (eg WestPac Bank, Tegel, NZ Dairy Foods, Restaurant Brands KFC and Pizza Hut, AstraZeneca, SmithKline Beecham, Roche). Main areas of specialty included new product development, packaging design and particularly focusing on monitoring and assessing marketing communications.
Yvonne managed a young female recording artist known as RIA for almost two years and assisted in the successful release of her debut single “Over You”. RIA released subsequent singles that received significant airplay and consistently featured on the top ten Independent Music NZ charts. As a manager Yvonne travelled across NZ, Australia and Pacific and gained experience and exposure to the music and media industry.
Yvonne is married with three young children. She was born and raised in Auckland and is of Tongan and Samoan descent. Yvonne enjoys music, sports and being involved with her church and her children’s school projects and activities.